Power to the people through social media.

This video, by Dave Carroll, was made as a complaint to United Airlines by the musician out of frustration at not being able to get his claim for a broken guital heard.

The video is nothing special; a comical tongue-in-cheek pop at the airline. The impact, however is huge.

More than 3,600,000 views on youtube (at the time of posting this blog)

More than 25,000 positive ratings on youtube

Prime time story across US and UK TV channels.

And, most staggering figure, $118m wiped off United Airline stock value.

Dave Carroll got his compensation.

Qustion? How are you managing your business/brand online to protect against a similar event?