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Can we still be packaged?

Written by Andy on March 10, 2010 - 0 Comments
Categories: Marketing, Thoughts

It struck me at a ‘welcome party’ while skiing the other week that tour operators still package us together into convenient little groups then package and label us.
The traditional skiing holiday with its early twenties enjoying boozy apres ski activities well into the early hours was clearly the format that worked 25 years ago. However, [...]

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What’s all the fuss about Google Wave?

Written by Andy on November 16, 2009 - 0 Comments
Categories: Thoughts, tools

My Google wave invite came through the other day so I’ve signed up and now want to get working with it. Problem is, not many people have this great little tool and they can’t understand what the fuss is all about. So, if you don’t have Google Wave yet, here’s why you should get yourself [...]

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Yell.com: Not the future for local search.

Written by Andy on November 12, 2009 - 1 Comment
Categories: Marketing, Thoughts

Yell.com are one of THE big names, everywhere, which is why I was suprised to read the other day about their financial difficulties (and tweeted about it).
Yell.com are seeking to refinance £3.8billion (that’s £3,800,000,000!) and, at the same time, are looking to raise a further £660m (that’s another £660,000,000 ) from its investors.
For most business [...]

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Kindle Frustration

Written by Andy on October 9, 2009 - 0 Comments
Categories: Gear, Marketing, Thoughts

As an early adopter, I was delighted when I heard that Kindle has a launch date for the UK – October 17, 2009.
As a husband of a top author (check out www.theharcombediet.com), I was equally excited about the prospect of being able to help her find an additional route-to-market for her writing skills.
So with massive [...]

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How much will it cost?

Written by Andy on October 7, 2009 - 0 Comments
Categories: Marketing, Thoughts

After many years’ in business I’ve heard the question ‘How much will it cost’ (and countless variants on that theme) so many times that every new time makes me want to scream at the person asking the question.
Don’t get me wrong, I’m more than happy to provide an estimate or quote for a slug of [...]

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